One Third Each is an ethical platform that facilitates promotion for companies, cash prizes and matching donations to charities. I ran it for 6 weeks at the end of 2009 and got some interesting data. Ultimately though I ran out of steam to run the project alone and started too late to catch the (now dropped) Christmas deadline. I am working on concepts to extend and structure to improve the platform – if you are interested get in touch and I will discuss a little more confidentially than on here.
The essential and core concept is this:
All income generated is divided;
one third to charities voted for by entrants
one third to the prize fund
one third to the business
I still think it’s great, but its too big to do on my own. So seriously if you are a developer, designer, marketer, charity, strategist, philanthropist or opinion holder contact me to get involved or leave a comment.
Here is a 1 min promo for the aforementioned initial incarnation. Many thanks to http://vzaar.com who heard about the project and threw in the video streaming to support the idea.