A transmedia education question3

This tweet came after a short conversation on twitter

sparrowhall Sparrow Hall
@poburke @simon_staffans @simonpulman @EmmyTheBeth Where should #transmedia be plugged into college curriculum to see greatest impact?

Rather than post five sequential tweets to fit this in: If I ran a college course that taught any subject I might say something like this on day one… [..]